Eight Essentials of Innovation
by Marc de Jong, Nathan Marston and Erik Roth for McKinsey Insights
It’s no secret: innovation is difficult for well-established companies. By and large, they are better executors than innovators, and most succeed less through game-changing creativity than by optimizing their existing businesses.
Innovation and Creativity:
In this engaging presentation, McKinsey principal Nathan Marston explains why innovation is increasingly important to driving corporate growth and brings to life the eight key essentials of innovation performance
Learn more about these Essentials here