The Mission Statement Is Dead! Long Live the Mission Narrative!
for Strategy + Business Magazine- by Eric J. McNulty
Eric is the Director of Research at the National Preparedness Leadership Initiative and writes frequently about leadership and resilience.
Too often, however, the Mission Statement becomes an end in itself, disconnected from job descriptions, leadership competencies, operational policies, and the other activities that comprise the day-to-day reality of the organization. Making that connection takes work and commitment. And that’s where mission narratives come in.
Learn more about Eric’s insights here