“ Nice Companies Finish First ”

by Matt Palmquist for Strategy + Business Magazine:

Bottom Line: Regardless of size, firms that make an effort to be responsible are rewarded more than those that seek only to make money.
Which organizational values guide the strategies and philosophies of the most admired firms in the world? Financial growth ranks surprisingly low and is never such organizations’ predominant focus, according to a new study. Instead, corporate social responsibility (CSR) emerges as the foundation of leading companies’ corporate blueprints.
For example, Marriott International emphasizes five pillars: one dedicated to customers (“embrace the change”), one to employees (“put people first”), one to the pursuit of excellence, two to CSR (“act with integrity” and “serve our world”), and none to financial growth.

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