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Let the Elephants Run: Unlock Your Creativity.Change Everything

David Usher is a musician, author, entrepreneur and activist. When he is not making music, he is equally passionate about using technology to build new and interesting businesses. His company, Cloudid Creativity Labs brings together artists, designers and programmers to work on a vast range of innovative projects, from building web platforms to creative consulting.
At David’s company, a sign on the wall reads: “Dream big, let the elephants run!” The words are a reminder for us to hold a place in our minds for big ideas. Based on his wildly popular speaking engagements, Let the Elephants Run shows us how to reignite creativity whether in the head office, the home office or an artist’s studio.

David empowers readers to achieve more “aha” moments through two cornerstone principles of creativity: freedom and structure. Using a mix of personal anecdotes and professional examples from the worlds of industry, technology, science, music and art, he shows us that creativity is not magic; it is a learnable skill that any person or business can master. The dynamic full-colour design includes photographs, artwork and illustrations, as well as action pages to help readers start cultivating the habit of documenting their ideas for future execution.
Let the Elephants Run is an essential guidebook to reconnecting with our imaginations and nurturing our creativity in accessible and productive ways.

Learn more about unlocking creativity here

 

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