Got Your Attention ?

Sam Horn book summary by Anne Day for

I was excited to read Sam Horn’s new book Got Your Attention?: How to Create Intrigue and Connect with Anyone. I have been a fan and follower for years, after reading her book POP and with her latest book, she doesn’t disappoint. And full disclosure, she is also my keynote speaker at my conference so I was keen to read what she had to say.
As she observes, we live in a time of instant gratification, with little patience for anything that may take longer than a few minutes to grab our attention. She also questions whether we are really listening, a dying art, yet one that can win people over faster than anything.
In a culture of impatience and alienation it’s tough to grab someone’s attention, but what about actually holding it? Forget about it! Got Your Attention? offers extensive wisdom that can be helpful to a wide range of people, not just writers, presenters or business CEOs making a pitch. (First things first, elevator pitches are out.) Keep reading for some strategies to win over the next person you meet

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