The “small BIG”

Summary written by Jill Donahue of

Do you know exactly what you should say and do to move someone forward? What if you could make small changes that spark big influence? The purpose of this book is to demonstrate, with scientific evidence, how making small changes in your approach can lead to big differences in how successful an influencer and persuader you are.

The book “small BIG” is written by Steve J. Martin, Noah J. Goldstein and Robert B. Cialdini (known as the leading social scientist in the field of influence). It offers us 50 insights supported by research to prove their validity. Each insight involves a small change you can make that leads to big results.

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